Monday, 11 July 2016
Saturday, 25 June 2016
Google+ posts on twitter
How to update Twitter and Facebook with your Google+ posts
Ever
wanted to post to Twitter or Facebook (or LinkedIn) from Google+? It’s
certainly a cool feature, although I’m not a massive fan of posting to
multiple social networks at the same time. There are many ways you can
post to Twitter, Facebook, LinkedIn and other social networks all at the
same time. However this is missing the fact that Facebook, Twitter and
LinkedIn are very different social networks. For example, do all your
friends on Facebook really want to see all your Tweets as Facebook
updates? Do your LinkedIn contacts really want to see your Facebook
updates?However, I do think there is a strong case for selective syncing between social networks. I use Selective Tweets regularly to post to Facebook from twitter using the #fb hashtag. This means I am in full control of when I want my Tweets to post to Facebook.
I’ve mentioned Facebook, LinkedIn and Twitter, but what about Google+? Google’s social media platform is still the new kid on the block, and their API (the system that lets applications talk to and retrieve information from Google+) is still in its early stages. This means it is currently very difficult to do any kind of syncing to and from Google+.
Back in July, I posted on my personal blog of a way to post to Twitter and Facebook from Google+. At the time, there were quite a few hacks that tried to achieve this. One way (and highlighted on Lifehacker) to post to Facebook was to add your Facebook “post to” email address to your circles. Unfortunately this cut your post off after 50 characters. The original author recommended a (now defunct) extension to post to multiple social networks. However, that’s not what we want to do here- we want automatic syncing of posts.
The method I came up with involved Twitter Feed and an app called Plusfeed by Russel Beattie that served your public Google+ posts as an RSS feed. It was a fab app while it lasted, but alas, Russel’s app got hammered by robots, and then Google’s pricing model made his costs go through the roof. Subsquently someone released Plusfeed2 but a month later that died for similar reasons.
There are quite a few Google+ to RSS services out there that don’t use Google’s app engine, so perhaps there is hope. It’s a shame that Twitter, Facebook and Google+ seem to be trying to kill RSS. I wrote a post on Google+ entitled “Social Media and RSS feeds- is RSS dead?” as it seams that most social networks don’t like RSS. One service that seems to work well is zipl.us. This gives you a vanity url and an RSS feed of your public Google+ posts. I personally wouldn’t use their vanity url service (I prefer gplus.to) and you have to be careful with the whole concept of G+ vanity urls as they may stop working if the site closes down and at some point in the future Google+ will start their own vanity urls. However, their RSS service is very cool.
So, this brings me on to how you post to Twitter from your Google+ posts. Well, there is the hard way and the easy way. First let’s do…
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Friday, 24 June 2016
Provide Buttons to Engage
10 Tips to Get More Followers for Your Site
Content publishers all have the same goal in mind when it comes to
building their website: get more followers! If done correctly, more
followers can mean more loyal visitors and brand advocates of your site and content. Here are a few tips that have helped site owners grow the community around their content.
What tips could you offer to a fellow site owner who wants to increase traffic and following right away? We’d love to hear them!
1. Publish LOTS of Content
There are tons of articles emphasizing over and over again that content is hugely important for sites. So think about how your site can become the thought leader, the ultimate resource, for your audience. Great content will make your visitors want to share it, and in turn, increase content engagement on your site.2. Promote Content Externally
Publishing great content is fundamental, but if you don’t have the right tools to get it “out there,” then it defeats the purpose. There are plenty of widgets and site tools to help you promote your content off-site, so see what best fits your goals (and budget). There are also cost-effective ways you can get your great content in front of the right audience; using social media, for example, can help get your content shared to new readers.3. Provide Buttons to Engage
Speaking of sharing, your site should make it ridiculously easy for your visitors to share your content. Follow buttons––on the top of your page––can get more fans and followers prompt your visitors to connect with you on your social media profiles. Share buttons place strategically around your content will motivate your visitors to share it on their preferred networks. And this really works. With great content, simple follow and share buttons can boost sharing up to 22%. In fact, with the AddThis sharing sidebar, we’ve seen share increases up to 244%!4. Give a Call to Action
Your visitors may share without you asking, but more so would if you reminded them. You can use customized greetings (through a Welcome Bar or something similar) to prompt your visitors to do something right when they land on your site. Within your content, you could also ask people to tweet specific quotes of your content (like this page).5. Host a Giveaway
And speaking of calls to action, by running raffles or contests on your site, you’re getting your audience excited and giving them something fun to talk about. As a barrier of entry, you could ask your audience to simply share your content with their network for a chance to win a prize. Engaging campaigns like these can help get your existing network to bring in new followers for you.6. Share Your Content on Social Frequently
This is obvious, but lots of sites neglect to keep their social communities informed of their latest content. It’s a tough practice to keep up with, so consider scheduling ahead of time using social media management services like HootSuite or Tweetdeck to get started. Your audience isn’t going to expect you to be in every social network, but they’ll expect postings if they follow you on social. It’s worth investing some time every week to keep your content going out fresh on social.7. Always Use Photos
There are TONS of articles with stats proving content with images are shared more than content without. This is low-hanging fruit for your site. Plan to have great quality images with all your sharable content. Give your Pinterest fans a good photo they’ll want to pin, and your Instagram followers a reason to double-tap.8. Guest Post
If you can contribute well-thought blog posts that tie back to your site, jump at the opportunity! And consider inviting popular guest bloggers to your site as well. Their existing communities will follow them to your site to read their post, and if you’ve got great content they find interesting, they might stick around!9. Comment on Other Blogs
If you have the opportunity to do so, and something valuable to contribute, spend time getting to know other community members by leaving meaningful comments on other blogs. You’re letting audiences become aware of who you are––which is probably a primary concern for most start-up sites.10. Optimize Your Site
We say this often: analytics can be your best friend. A smart thing to focus on what your site’s sharing and clicking patterns can tell you about how else you can optimize your site. Whether it’s tweaking content, reorganizing the layout, offering different colored sharing buttons, changing the placement of those buttons, etc., all these simple enhancements can be the key to growing your community.What tips could you offer to a fellow site owner who wants to increase traffic and following right away? We’d love to hear them!
Thursday, 23 June 2016
The What’s Next Mobile Tool is Now FREE for Everyone
The What’s Next Mobile Tool is Now FREE for Everyone
With mobile usage starting to overtake desktop consumption, we have decided to make the AddThis Pro What’s Next Mobile tool a standard part of our free offering to all AddThis users!
Starting today, all AddThis tools sites will have access to a mobile-optimized recommendation tool that you can use to reduce your mobile bounce rate and increase time on site.
Just like our desktop tool, recommendations are based on related and currently trending content on your website. You can also customize recommendations by pointing to a specific URL in your site.
Another enhancement we’re releasing is that moving forward we will be using a redirect for click tracking to improve the accuracy of your analytics. We’re thrilled that our tools are keeping with the evolution of mobile, including the ability to provide more mobile-driven data, helping our users accurately target and engage with their mobile audience
How to Get the What’s Next Mobile Tool
It’s easy to get up and running with the What’s Next Mobile! Simply login or register for an account and find the Recommended Content tools section. In there you can choose to setup the tool, make a few choices (based on look, feel and display of the tool) and then press activate. If you are a new user, make sure to add code to your site in order for the What’s Next Mobile tool to start showing. If you’re an AddThis Pro account holder, and you still haven’t activated this tool, now’s the time to check it out and start optimizing for your mobile visitors.Wednesday, 22 June 2016
How to Improve Website Personalization with A/B Testing
How to Improve Website Personalization with A/B Testing
If you’ve visited your dashboard recently you might have noticed the newest functionality in our Audience Targeting rules creator – the ability to create A/B tests with multiple rules to see which perform best (learn how to set up your first test!). Paired with the ability to create sophisticated and customized messages, Audience Targeting is now better than ever. But why are A/B testing and personalization important? Let’s find out.
If you run a website, you probably already understand the independent value of both A/B testing and personalization. What you might not have considered, however, is how those two factors can be even more effective if you use them together. First, let’s take a look at how each is vital to a successful website in its own right.
A/B Testing Helps Refine Strategy
A/B testing—also known as split testing—is delivering two different versions of the same web page to visitors to determine which one performs better. The results can then be used to inform website redesigns, refine new tools and functionality, and most importantly, improve conversions. Here are just a few things that you can A/B test:- Calls-to-action: Strong calls to action are one of the most important tools for driving both clicks and conversions, so figuring out which ones will perform the best is vital. You can test colors, copy and even text vs. button to see which drives the most sign-ups and sales with your audience.
- Images: People respond differently to visual elements, and the ones you choose make a big difference for conversions. Try testing product shots vs. people, static images vs. videos, or even image sizes.
- Copy: Viral success sites like Upworthy and Buzzfeed do vigorous A/B headline testing to discover what works. If you spend significant time on social media networks, you’ll know that it pays off for them. In addition to headlines, you can test tone, SEO copy, and share copy to see which pays off.
Personalization Drives Conversions
As more websites begin offering personalized experiences, more visitors will come to expect it. If you visit a website populated with products, services, and content that you’re interested in, you’ll be more likely to continue on the path to purchase or sign up.Here are just a few ways to personalize content to your visitors:
- Target different messages to new vs. returning visitors. If you’re a new visitor, you might be interested in learning more about the company and the products or services they offer. A returning visitor may be ready to begin the path to purchase. A loyal customer may be stopping by to see what’s new. Targeting specific messages to each of these groups will help them to engage with your brand in a way that makes sense to them more quickly.
- Offer different experiences for mobile and desktop users. People are increasingly using smartphones to browse the internet, and they need a different website experience than those who are visiting your website on desktop computers. Make sure your pages are easy to navigate and effective on any device your visitors may be using.
- Create custom landing pages. Make campaigns more effective by creating landing pages based on user demographics and behavior. You can target based on where they came from, where they’re located and whether they’ve visited your website, just to name a few possible parameters. AddThis Audience Targeting makes it easy to personalize pages and content based on the factors that are important to your business.
A/B Testing and Personalization Make a Great Team
A/B testing and personalization are both effective on their own, but if used together, the possibilities are endless! Consider this: you’re A/B testing shows you that 65% of your audience wants X, while the other 35% wants Y. If you then decide to go with X across the board, you’re potentially throwing away more than one third of your audience!Use analytics to figure out what makes a user more likely to be in group X or Y. Is it the website they came from? Where they’re located? Whether they’re new or returning visitors? Once you know who each audience is, segment them and do more A/B testing.
Rinse, lather, repeat—and watch your conversions grow.
The important thing to remember about A/B testing and personalization is that your work is never done. Seasons change, trends change, and audiences evolve. Continually trying new approaches, testing their effectiveness, and refining your strategy based on what you learn will ensure that you’re meeting the needs of your website visitors. If you do that, they’ll reward you with traffic, sign-ups, sales and most importantly, customer loyalty.To get started running your own A/B test, simply login to the dashboard, create an Audience Targeting rule and you will be given instructions on how to launch the test!
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Sharing Sidebar
Sharing Sidebar Now With Share Counts
Good news! Our highly-popular Sharing Sidebar now comes with FREE share counts.
What does this mean for you?
Our Sharing Sidebar will now automagically display share counts for all the services that enable this functionality.*We have set the default count threshold 10 or more shares. You can change this default, or turn off the share count display, by customizing settings for this tool in your account.
Customization options include:
- Right or Left page alignment
- Displaying share counts (or not!)
- Setting your default share count threshold
- Setting sharing services to feature (or automatically personalizing sharing buttons to each user’s habits)
As of November 20, 2015, Twitter no longer allows other services to show share counts.
Sharing Sidebar Now With Share Counts
- March 16, 2016
- Shannon
- Features & Tips, Website Tools
- 5 Comments
Good news! Our highly-popular Sharing Sidebar now comes with FREE share counts.
What does this mean for you?
Our Sharing Sidebar will now automagically display share counts for all the services that enable this functionality.*We have set the default count threshold 10 or more shares. You can change this default, or turn off the share count display, by customizing settings for this tool in your account.
Customization options include:
- Right or Left page alignment
- Displaying share counts (or not!)
- Setting your default share count threshold
- Setting sharing services to feature (or automatically personalizing sharing buttons to each user’s habits)
As of November 20, 2015, Twitter no longer allows other services to show share counts.
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